How is the Discover page organized?
Discover is now organized into intent-based top-level tabs, so you can browse and manage different types of content without mixed swim-lanes. Each tab groups content by why you're looking for it, what you follow, what you track, or what mentions you rather than blending everything into a single feed.
❗Heads up
“Hide My Posts” is turned ON by default
In the My Posts tab, hiding is disabled so you always see your own content
What tabs are available in Discovery?
Discover includes the following top-level tabs:
All: Displays all Discover content. Your own posts are hidden by default.
Following: Displays content from accounts you follow. Each followed account appears in its own swim-lane.
Hashtags: Displays content from tracked hashtags. Each hashtag appears in its own swim-lane.
Mentions: Shows content that mentions your Instagram account.
My Posts: A dedicated view for your own social posts.
To switch views, click a tab at the top of the page.
Where do I find hashtag analytics?
For a hashtag, find its analytics in the header rather than in a separate analytics bar. Select the hashtag by clicking the See All button, then check the header to see its performance details.
How do I manage or unfollow an account or a hashtag from Discover?
Open the header dropdown to take action on the account or hashtag you're viewing. From there, you can:
Manage in settings: Adjust how the account or hashtag is tracked.
Unfollow: Stop following the account or tracking the hashtag.
Need more help?
If you have any other questions, feel free to send us a message!