Features dozens of examples, with new ones added weekly.

Examples include creative campaigns, filterable by "tactic focused" (e.g., visitor guide) or "thematic collection" (e.g., food and drink, CrowdRift features like galleries).

Designed to be easy to browse, shareable, and actionable, each showcase card includes:

New examples are added weekly.

Tourism PEI's Reels Gallery. Creative use of vertical video for storytelling, tapping into user-generated content (UGC) without a dedicated TikTok account. This page became one of their most visited and highly engaged pages.

Visit Lake County's Road Trip Bingo Campaign. An interactive game to encourage visitors to explore lesser-known partners and collect UGC through a collector link and hashtag. It helps fill gaps in their visual library.

Visit Eau Claire's Outdoor Experience Pass. A free mobile pass leveraging interactive maps to guide locals and visitors to outdoor adventures. It includes a reward system for checking into locations and partners with local businesses for discounts. Features an impressive vertical reels gallery and map integration.

Ottawa's Science and Tech Museum's On-Site QR Code/Collector. A "lower effort strategy" to bridge online and offline engagement by using QR codes on physical signage to drive visitors to a collector link for content submission, boosting visibility and engagement while on-site.

Visit Rapid City's Photo Contest. An annual January photo contest that consistently brings in over 600 UGC photos and videos, providing a significant boost to their visual library without high sourcing costs. It's a key strategy that the community anticipates.

Visit Jacksonville's Accessible Spaces Campaign. A dedicated landing page spotlighting accessible spaces for visitors with disabilities, rooted in their mission of inclusivity. They partnered with a local ambassador and use a collector link to gather rich assets from locals experiencing the city.

Promoting Off -Season Travel. Visit Oceanside's "Season of Swellness" campaign is a strong example of off-season promotion. The campaign uses an immersive, visually rich experience, incorporating multiple galleries to showcase diverse content from family-friendly ideas to budget-conscious options.

Food & Drink Highlights. Shenandoah's Margarita Trail is a great example of a niche food and beverage focused experience. It features both alcoholic and non-alcoholic options (a growing trend!) and uses CrowdRiff maps to guide visitors along the trail.

Building Visual Libraries. DMOs are becoming more intentional about building out their visual libraries with a thoughtful mix of UGC, creator content, and professional photography. There’s a clear focus on balancing authenticity with a polished aesthetic. A great example of this is VisitLEX.

Hashtags vs. Captions. Hashtags are still helpful for encouraging content creation and social sharing, especially when used as a call to action. But when it comes to discovery and long-term value, SEO-rich, natural language captions take the lead. Social platforms are leaning more into AI and contextual search, so writing in a way that mirrors how people speak and search is key. (Shoutout to Hannah V. for the great question!)

We want your feedback! Let us know what content you'd love to see: [email protected].

Submit your campaign: Share results, lessons, and ideas to help inspire other destinations.

Join our next webinar 🗓️ July 23! We’ll cover exciting new DAM features, CTAs, and platform updates.