How do I add or edit a CTA in a gallery?
Go to Build > Galleries and open the gallery you want to update.
Click Edit assets.
Select an image.
Open the Call-to-Action tab.
Enter a URL and a custom label.
Click Done to save.
Once saved, the CTA appears in the gallery preview when you hover over the image.
How do I add CTAs in multiple languages?
Gallery CTAs support multiple languages, so you can engage and convert visitors in their preferred language.
To set up multi-language CTAs:
Go to your global Gallery settings and choose which languages are available for your galleries.
Open the Call-to-Action tab in the Gallery CTA editor.
Enter a URL and CTA text for each language. Each asset supports one CTA per language.
Click Done to save.
To display a gallery in a specific language, use the separate embed code for that language. If a language isn't specified in the embed code, the gallery displays the default language from your global Gallery settings.
How do CTAs display to visitors?
A Gallery determines its language in one of two ways: auto-detect or a specific language. You choose between them when getting your embed code.
Auto-detect (default)
The Gallery automatically finds the best language match by checking, in order:
The page's language (from the site's
<html>or<meta>tags)The visitor's browser language
Your default language in global Gallery settings
Any other language you've added a CTA for
The Gallery only selects a language from this list if you have a CTA set up for it. This means a visitor will always see a CTA, even if their language doesn't match exactly - the Gallery finds the next best match rather than showing no CTA.
Specific language
Setting a specific Gallery language adds a lang tag to the embed code, and the Gallery always displays in that language. If you have a CTA in that language, it will show. If you don't, no CTA will appear.
How do I customize how CTAs appear?
To control CTA styling and placement, go to Gallery Settings for the gallery you're editing.
How do I choose where CTAs open?
For each gallery, you can choose how CTA links open. In Gallery Settings, select one of the following:
Same tab: All CTA links open in the current tab
New tab: All CTA links open in a new tab
Smart: Links to external sites open in a new tab, and links within the same site open in the same tab (based on the domain where the gallery is embedded)
Where can I view and manage all CTAs?
To see all CTAs across your galleries:
Open the left navigation menu.
Go to Build > CTAs.
From this page, you can:
View click data from the last 30 days
See how many galleries each CTA is used in
Search by URL or label
Sort CTAs
Customize your table view
Delete a CTA
How do I view performance metrics for a CTA?
Click on any CTA to open its details page.
You’ll see:
Performance Metrics: Total clicks over time across all placements
Placements: A list of every gallery where the CTA appears
This makes it easy to measure effectiveness and optimize performance.
💡Pro Tip
The same asset can have different CTAs in different galleries
CTA labels can be up to 60 characters
Use different CTAs for different campaigns or audiences, even if the same asset appears in multiple galleries.
For best practices on using CTA, click here.
❗Heads up
CTAs are added per gallery, not globally per asset
Each asset supports one CTA per language
You cannot edit assets or add/remove them during the gallery upgrade process
When upgrading from the classic experience:
Only one English CTA per asset is carried over
If multiple CTAs existed, the system selects the top performing CTA per language
If no performance data exists, the first-added CTA is used
Need more help?
If you have any other questions, feel free to send us a message!