What can I do with Content Planner?
Content Planner has two core functions:
Planning and producing content. A calendar for all your channels, AI-assisted drafting, easy access to your visuals, and a place to coordinate work across your team.
Tracking impact. Once content is published, Planner pulls in performance data and ties it back to the partners, campaigns, and topics you covered — including 12+ months of historical metrics with automatic partner tagging.
Where do I find Content Planner?
Click Content Planner in the main navigation of CrowdRiff. The sub-menu includes:
Content. Your calendar. Where you'll spend most of your time planning and building content.
Campaigns. Group content together for larger initiatives, such as a seasonal push or annual brand pillar.
Partners. Track your key attractions, businesses, and stakeholders — including how often you cover them and the impact of that coverage.
Pages. An inventory of blog posts pulled in from Google Analytics, with traffic metrics, last updated dates, and refresh scheduling.
Posts. Every published social post from your connected accounts, with metrics. Filter by partner, campaign, channel, or timeframe.
Channels. Manage your brands and connected accounts, and configure your AI writing assistant.
How do I set up Content Planner?
Complete these steps in order for the best results.
Set up your partner list. The foundation for partner tracking and historical post tagging.
Manage your brands and channels. Name your brand, select your channels, and configure the AI writing guide.
Connect your social accounts. Pulls in historical posts and begins tracking impact.
Connect your blog. Enables web content tracking and refresh planning via Google Analytics.
Start planning content on your calendar.
Need more help?
If you have any other questions, feel free to send us a message!