Connecting your social channels lets CrowdRiff pull in historical posts and start tracking their performance automatically. Once linked, you can manage all of a brand's channels and view centralized metrics and reporting, no more jumping between platforms to see how content is performing.
How do I connect a social account?
In Planner, go to Brand & Channels.
Select the brand you want to add social accounts to.
Under Social, click Link accounts.
In the new window, select the accounts you want to connect.
Log in to that account, enable all requested permissions, and click Allow.
You'll see the account marked as connected.
In Planner, click Add social channels and select the accounts you just connected.
Refresh Planner, the account will now appear as connected.
How do I reconnect a social account?
Social connections can expire from time to time, so you may need to re-link an account to keep tracking its performance.
In Planner, go to Brand & Channels.
Under Social, click Link accounts.
In the new window, select the account that needs to be reconnected, then click Yes to unlink.
Now, select the same account(s) that we unlinked, log into that account, enable all requested permissions, and click Allow.
You'll see the account marked as reconnected.
Refresh Planner, the account will now appear as connected.
How do I connect my blog posts and analytics?
Connecting Google Analytics lets you track how your blog posts and web pages are performing alongside your social content, giving you a complete view of what's driving engagement. Currently, Google Analytics (GA4) is the only supported analytics integration, and you can connect one GA4 property per brand.
In Planner, go to Brand & Channels.
Under Web, click Connect to Google Analytics.
Enter your GA4 property ID when prompted. (Find your GA4 property ID here)
Sign in to your Google Analytics account.
Select the web pages you want to track.
To update your tracked pages later, click Manage tracking > Configure.
❗Heads up: Currently, Google Analytics (GA4) is the only supported analytics integration, and you can connect one GA4 property per brand.
💡Pro Tip: To keep performance tracking optimized, avoid selecting every page on your site. Choose only the pages that matter most, such as blog posts.
Need more help?
If you have any other questions, feel free to send us a message!




